Program Rationale
The QUALIFI Level 7 Diploma in Strategic Marketing is designed to equip learners with the skills and understanding in marketing and branding, emphasizing the importance of good strategic decision-making to sustain organizational competitive advantage. The program adopts an integrated approach that combines theory in marketing, branding, consumer behavior, and digital communication management. This holistic approach ensures that learners gain a comprehensive understanding of various facets of strategic marketing. Successful completion of the qualification is expected to develop learners' skills in strategic marketing management. This includes the ability to formulate and implement marketing strategies that contribute to organizational success.
Curricular Outcomes
- Apply analytical ability and problem-solving skills in the context of marketing management; Synthesize and critically evaluate theoretical frameworks of strategic marketing, consumer behaviour, brand managements, digital marketing, market research and design and innovation as applied to marketing.
- Develop practical research and analytical capabilities in the context of market/driven strategy, and in particular in the formulation of value propositions in provider/customer relationships.
- Review, modify, synthesize and apply transferable strategic marketing, branding, consumer behaviour and digital marketing concepts and skills in the management of product and market development, in particular from the strategic perspective.
- Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organizational wealth and solve organizational problems.
- Gain a sound and coherent foundation in strategic marketing, such that they will be able to define and execute practical strategic marketing interventions that exist in professional practice.
- Create frameworks for understanding and analyzing strategic marketing processes in diverse organizational types, encountering different and changing marketing environments.
- Critically assess market-sourced data and information from a variety of organizations and use this for strategic marketing and decision making.
- Demonstrate personal development and learning skills applicable to marketing practices in the marketing environment.
- Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations.
Course Details
DURATION
12 Months – 120 Credits
OFFER
Full Time
QUALIFICATION TYPE
Vocational Qualification
INTAKES
April,August,September
- The QUALIFI program is designed to be accessible without artificial barriers, promoting inclusivity in access and progression.
- The entry requirements aim to accommodate a diverse range of learners.
- Prospective candidates are expected to meet one of the following criteria:
- Prospective learners should have attained undergraduate qualifications in the respective field from affiliate bodies.
- Prospective learners who have spent some time in an organizational role and shown they have capability and drive to develop.
- English Language Proficiency: Learners must have an appropriate standard of English to access resources and complete unit assignments. For non-native English speakers, recommended standards include IELTS 5.5, CEFR B2, Cambridge English Advanced (CAE) 162 or above, or Pearson Test of English (PTE) Academic 42-49.
- Consumer Behaviour and Market Communications
- Contemporary Issues and Principles of Marketing
- Contemporary Challenges and Strategic Marketing
- Digital and Social Media Marketing
- Strategic Brand Management
- Marketing Research Project
- The qualification’s 12-month duration, coupled with its flexible approach to part-time and distance learning, caters to a diverse range of learners.
- The delivery methods, includes online lectures, tutorials, seminars, ensuring a comprehensive and adaptable educational experience.
- This approach acknowledges the varying needs and preferences of individuals seeking to pursue the qualification.
- Individuals can progress to the next level by obtaining a QUALIFI Level 7 qualification i.e. Mphil and PHD.
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